Purple Flag Award
What is the Purple Flag Award?
A national accreditation recognising towns that offer a safe, vibrant, and welcoming evening and night-time experience — like the Blue Flag for beaches.
Why was St Helens awarded the Purple Flag?
St Helens has been recognised for its commitment to safety, diversity of activities, strong partnerships, and providing a high-quality night-time environment for all.
Who gives out the Purple Flag?
The award is given by the Association of Town and City Management (ATCM) after a detailed assessment.
What does it mean for residents?
It shows that St Helens is a safe, clean, welcoming, and enjoyable place to visit in the evenings, boosting local pride and supporting businesses.
How was St Helens assessed?
Through a written submission, nighttime inspection, and checks on safety, transport, public spaces, and the variety of things to do at night.
Does it only relate to pubs and bars?
No — it covers everything about evenings out, including restaurants, cafes, theatres, cinemas, public spaces, and transport.
Is the award permanent?
No — it must be renewed every year by maintaining high standards.
How do local businesses benefit?
It boosts visitor confidence, brings more people into the town centre, strengthens partnerships, and highlights St Helens as a great, safe place for a night out.
How can residents help?
By supporting local businesses, attending events, using the town responsibly at night, reporting any issues, and sharing feedback to help improve the evening experience.
How can I find out more?
Visit the St Helens Borough Council website www.sthelens.gov.uk/purpleflag
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