Data protection and your rights

You have the right to stop us using your personal data (known as the Right to Object) where it is being processed for;

• direct marketing;
• performing our role in the public interest or exercising our official authority;
• our legitimate interest or those of a third party;
• scientific / historical research / statistics

Direct marketing

If you object to us using your personal data for direct marketing (or profiling linked to direct marketing) we will stop this processing.

Scientific / historical research / statistics

You can only object to use of your personal data for scientific/historical research or statistical purpose where:

• it is likely to cause substantial damage/distress; or
• involves decision-making about an individual

If you object to the on these grounds, we will carefully consider your request and let you know the outcome.

Public interest / exercising official authority / legitimate interest

Where you object to us processing your personal data for any of these reasons, we will:

• consider if we have strong enough legitimate grounds for this to continue; and
• whether these grounds are enough to justify overriding your privacy rights.

If the law requires us to process your personal data in the public interest or in exercising our official authority, it is very unlikely that we will be able to comply with the request. 

For example, you will not be able to use this right to prevent us from:

• collecting and administering council tax or assessing benefit entitlements;
• taking measures to protect the health and safety of our staff;
• establishing, exercising or defending our legal rights;
• pursuing criminal investigations or proceedings