Purple Flag

St Helens: Proud to Fly the Purple Flag 

St Helens town centre has been officially awarded the Purple Flag - the national accreditation for safe, welcoming and well-managed nightlife. 

Awarded by the Association of Town and City Management (ATCM), the Purple Flag recognises towns and cities that offer a diverse, vibrant and secure night out. It's like the Blue Flag for beaches - but for evening and nighttime destinations. 

What the Award Means 

St Helens has met (and exceeded) national standards in: 

• Safety & Wellbeing - from taxi marshals to trained venue staff 
• Diverse Offer - great places to eat, drink and enjoy entertainment 
• Strong Partnership Working - local businesses, police, council and community working together 
• Movement & Access - safe ways to get around and home 
• A Welcoming Place - inclusive, respectful and community-focused 

What You Can Expect 

When you visit St Helens at night, you can expect: 

• A safe and well-managed environment 
• A variety of venues — from food and drink to entertainment and arts 
• A community that cares — working together to make your night safe and enjoyable 

The Purple Flag isn't just a badge — it's a sign of all the work going on behind the scenes to make St Helens a destination of choice after dark. 

Find out more about the Purple Flag scheme nationally: www.atcm.org/purple-flag